This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from bezella.co (the “Site”).

 

PERSONAL INFORMATION WE COLLECT  

When you visit the Site, we automatically collect certain information about your device, including information about your web browser and IP address. Additionally, as you browse the Site, we collect information about the pages you visit/access, the advertisements you view, the links you click on our website, the number of times you access the page, things you view, things you add to bag and things you add to wish list We refer to this automatically collected information as “Device Information”. 

We collect Device Information using the following technologies:  

• “Cookies” are data files that are sited on your device that assist us in providing customised services to you. Third party vendors, including Google may use cookies to serve ads based on your visits to this website. You may choose to opt out of the use of cookies, if the third party offers such an option. 
• “Log files” track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.  
• “Web beacons”, “tags”, and “pixels” are electronic files used to record information about how you browse the Site. 

Additionally, when you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers), email address, and phone number. But we do not store your credit card and other payment details with us. We refer to this information as “Order Information”. 

When we talk about “Personal Information” in this Privacy Policy, we are talking both about Device Information and Order Information. 

HOW DO WE USE YOUR PERSONAL INFORMATION? 

By using the Site and/or purchasing from us, you agree to allow your personal information to be used as stated below. 

We use the Order Information that we collect generally to fulfil any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations). Additionally, we use this Order Information to:  

– Communicate with you on SMS, Email, WhatsApp, RCS, etc.     
– Screen our orders for potential risk or fraud; and  
– Provide you with information or advertising relating to our products or services. 

We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns).

SHARING YOUR PERSONAL INFORMATION  

We share your Personal Information with third parties to help us use your Personal Information, as described above.  

Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights. 

BEHAVIOURAL ADVERTISING  

As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you.  

DO NOT TRACK  

Please note that we do not alter our Site’s data collection and use standard practices when we see a Do Not Track signal from your browser. 

RETENTION FOR PERSONAL INFORMATION  

We adhere to the principles of purpose limitation and data minimization. Therefore, we only store your Personal Information for as long as it is necessary to achieve the purposes mentioned here or as long as the many storge period required under the applicable laws. After discontinuation of the respective purpose or expiry of these deadlines, the corresponding Personal Information will be deleted in accordance with the statutory provisions. However, even if we delete your Personal Information, it may persist on backup or archival media for audit, legal, tax or regulatory purposes or any other purpose specifically permitted under the applicable laws.  

CHANGES  

We may update this privacy policy from time to time to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons.