ABOUT US
We’re grateful for the trust that you put in us which inspires us to get better each day and bring the best to you as always. We hope our precious pieces resonate with you just like every gemstone vibes with nature.
Our jewellery speaks for itself, resonating with women who value both style and substance. We believe in the profound impact of nature on our lives since humans are deeply connected to nature. With utmost emphasis on ethical sourcing and sustainable practices, our pieces here at Bezella are a testament to the perfect fusion of designs both contemporary and vintage, brought to the picture seamlessly, by perfect craftsmanship and mindful manifestation, in the heart of pink city, Jaipur. We aim to create pieces for every age group and taste so that when you visit our website, there is something or the other that speaks to you in any gemstone, colour and design variant of your preference.
Each piece is created with a vision and dedication to ensure the timeless longevity of our products so that they can be cherished by you forever. Every piece is ensured to elevate your look while highlighting your style, making its way to your heart and everyday jewellery collection.
Tradition & Innovation
A Father-Daughter Silver Legacy!
Rinaaz Khan, an 18-year-old entrepreneur, is the mind and soul behind Bezella, a jewellery brand born out of her lifelong fascination with gemstones. With a passion towards gemstones since childhood and a vision to bridge the gap between style and affordability, Rinaaz founded Bezella in September 2024. Since childhood, Rinaaz has been captivated by the beauty of gemstones and how they influence mental and material well-being. With a passion for fashion and a keen interest in jewellery, Rinaaz decided to turn her vision into reality soon after completing her high school education at the renowned Saint Xavier’s School in Jaipur. Currently pursuing a degree in digital marketing, Rinaaz is committed to growing Bezella with the help of her father Aqueel Khan.
Aqueel Khan, a former civil servant with over 15 years of experience in the Rajasthan Administrative Services, is a Chevening scholar who studied governance and public policy in the UK. He is also the founding advisor of India's largest media festival, Talk Journalism, and the founder of WeCan Society, which runs 9 schools and has educated over 10,000 children of gemstone craftsmen. In 2022, Aqueel left the most renowned public service to support gemstone craftsmen, forming a consortium to help them grow their businesses. He has since established companies in Jaipur, London, and Milan. Now working full-time with Rinaaz, Aqueel is dedicated to making Bezella a global leader in silver and gemstone jewellery.
The Vogue Wellness
From intricate handmade pieces with natural gemstones to beautifully crafted minimal castings, Bezella’s collection has it all. Whether you’re into the elegance of natural gemstones or colourful zircon, we’ve got something that’s just right for you.
Our jewellery isn’t just about looking good (though, trust us, you’ll look fabulous)—it’s about feeling good too. Think of it as fashion meets wellness: trendy, timeless designs that boost your style, with gemstones that offer a little extra positive energy.
12+
Experience
100+
People
SHIPPING WORLDWIDE
We deliver across the globe, straight to your doorstep.
14 DAY RETURNS
Easy returns within 14 days for a hassle-free experience
FLEXIBLE PAYMENT
Our jewelry stays beautiful forever with long-lasting shining.
Sustainability
We prioritise responsible and sustainable production in everything we do. Our jewellery is exclusively crafted from 100% recycled sterling silver, complemented by 100% recyclable packaging and reusable pouches.
Invest in yourSelf
We don’t just stop at making you look good—our jewellery is all about feeling good too. Think of it as fashion meets wellness: trendy, timeless designs paired with the positive energies of our carefully selected gemstones.
In a world where we’re all busy making others happy, Bezella is here to remind you to hit the pause button. Why wait for a special occasion to treat yourself? Gift yourself a piece of happiness whenever you like—because you don’t need a reason to celebrate the amazing person you are.
So go ahead, invest in yourSelf with Bezella where fashion meets well-being, purpose and sustainability.
“Fabulous Grounds”
“My go-to website for all gemstone jewellery! Except for one, all the gemstone jewellery I’ve bought from Bezella were gifts for my friends and family, and I got superb reviews from each person I gifted the jewellery to. I haven’t yet bought any jewellery from the minimalist collection, but for authentic gemstone jewellery in India, Bezella is my go-to for any and every type of gemstone jewellery.”
Vanshika Rathi, Sonipat
“Stunning Design”
“Got a bold heart pendant for myself, and the rose gold plating hasn’t worn off even a little after everyday use. It’s my favourite jewellery piece, and I wear it literally every day—never really took it off! The jewellery quality is very satisfactory, especially given the affordable prices. If you're someone looking for high-quality silver jewellery for everyday wear in India, Bezella is the perfect choice.”
Bhoomi Singh, Jaipur
“Fabulous Grounds”
“I’ve never really trusted any online brands for gemstone jewellery, but Bezella completely changed my perception. I ordered a natural oval labradorite pendant, and the stone's energy feels very authentic and positive. The design of the pendant is simple yet elegant and is perfect for everyday wear. If you're searching for genuine crystal healing jewellery or natural gemstone jewellery online in India, Bezella is a reliable choice. I've already ordered an amethyst ring and can’t wait to receive it!”
Gauree Singh, Chennai
“Fabulous Grounds”
“Got myself a monochrome Italian anklet as my birthday gift, and I can’t resist wearing it everywhere I go! The anklet chains are so smooth, sleek, and have a beautiful finish. I was so impressed that I bought two more anklet designs, and now I have all three Italian anklet designs available on Bezella’s website. The quality of each piece is top-notch—definitely the best place to buy stylish anklets online in India having the most unique designs.”
Rashmi Singh, Auroville
“Fabulous Grounds”
“Got the green sapphire heart pendant from Bezella, and it was my first high-end gemstone jewellery purchase. I must say, I’m very pleased with the cut and quality of the sapphire, and the craftsmanship is excellent. The chain customization option is great, that made it so easy to choose a chain design as per my choice that perfectly complements the pendant. If you’re looking for high-quality sapphire jewellery in India, I’d definitely recommend Bezella—you’ve earned a repeat customer!"
Vania Singhal, Pune
“Fabulous Grounds”
“If you’re someone looking for high-quality gemstone jewellery in India, I highly recommend Bezella. I’ve made two purchases until now - a natural aquamarine heart pendant and a statement aquamarine ring in sterling silver—and the gemstone quality exceeded my expectations. Both the jewellery pieces have a flawless finish and look even more stunning in person than in pictures. Truly one of the best places to buy gemstone jewellery online in India!”
Hadiya Rizvi, Delhi
“Fabulous Grounds”
"I get so many compliments since I started wearing the minimalist fern pendant and studs from Bezella to my office. These sterling silver earrings are so lightweight and perfect for everyday wear with formal outfits. If you’re looking for minimalist jewellery for workwear in India, Bezella has some beautiful, versatile designs."
Sonakshi Vashistha, Jaipur
“Fabulous Grounds”
"I get so many compliments since I started wearing the minimalist fern pendant and studs from Bezella to my office. These sterling silver earrings are so lightweight and perfect for everyday wear with formal outfits. If you’re looking for minimalist jewellery for workwear in India, Bezella has some beautiful, versatile designs."
Sonakshi Vashistha, Jaipur
“Fabulous Grounds”
“We ordered 25 minimalist jewellery sets from Bezella’s Colourful Minimalist Collection for corporate gifting, and they were a hit! The high quality stones, sleek silver designs, and elegant packaging impressed everyone. For businesses looking for premium yet affordable corporate gifting options in India, Bezella's silver jewellery hampers are highly recommended."
Daksha Bhargava, Pune
“Fabulous Grounds”
"I got gifted the minimalist fern set by my sister, and I am really impressed with this product. It looks like I’m wearing emerald jewellery but at just a fraction of the price. I’m planning to buy the pink and blue minimalist sets too to match with my formal outfits. The price range is very reasonable, and a bonus point is they look like precious gemstone jewellery like ruby and sapphire. If you're looking for affordable gemstone jewellery in India, I’d recommend y’all to order one and see for yourself."
Sarah Rajeshwar, Jaipur
“Fabulous Grounds”
"The minimalist heart collection is just the best in terms of designs, price, and comfort. I bought the zircon heart earrings with a 10% discount from the Valentine’s sale, and I’m really happy with my purchase. They are lightweight, stunning, and perfect for everyday wear. Finding such unique zircon earrings in sterling silver is a task these days—glad to have found Bezella for my daily wear jewellery needs. Plus, their jewellery is hypoallergenic and safe for sensitive skin!"
Shivanshi Sharma, Jaipur
“Fabulous Grounds”
"Purchased a garnet pendant and bracelet from Bezella, and I have to say the quality and cut of the gemstones are excellent. The craftsmanship makes these gemstone jewellery pieces even more special and one-of-a-kind. If you’re looking to buy high-quality garnet jewellery online in India, I’d totally recommend checking out Bezella's collection."
Zoya Khan, Ghaziabad
“Fabulous Grounds”
"Got two stud earrings for my sisters, and they liked them very much! The butterfly studs and heart studs both have a great finish and excellent quality. I'm quite impressed with Bezella’s minimalist silver jewellery designs—great styles at amazing prices. If you're looking for minimalist silver earrings online in India, you should check them out."
Farzana Khan, Gurugram
“Fabulous Grounds”
"I have been wearing the Aura minimalist pendant daily to my office ever since I bought it three months ago. The plating and shine of both the Aura pendant and Aura studs still looks as good as new! Their jewellery is hard to tarnish, which is a plus point for me because I love this set and wear it every day. I’d surely recommend Bezella for all the corporate girlies looking for anti-tarnish silver jewellery that pairs perfectly with formal outfits."
Zera Qureshy, Dubai
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